About us
The roéma journey
... began with very humble beginnings.
“I am getting married”. Four little words that change everything. Suddenly a long to-do-list unfolds in front of you, and insecurities that you didn’t know you had come out of the woodwork. It’s exciting; it’s overwhelming. It’s the “best day of your life”. It is a journey that we (Felita and Tuscany, hello!) have both embarked on, plunging us into the breathless world of Malaysian bridal services.
What we saw was an industry ripe for disruption. We felt called to create a safe space for brides like us, who value quality and efficiency from our vendors, but also yearn for something authentic, something that cuts through the noise and represents who we really are. One of the most important parts of the bridal experience, choosing a dress, became our focus. We set about building a place where brides could be heard and find dresses that made them feel confident and seen. A meeting point for luxury and comfort, to help amazing women shine from the inside out. A place called roéma (ru-mah).
As we grew, so did our vision. We wanted to do more than just design; we wanted to create a space where Southeast Asian women could feel seen, celebrated, and empowered. With that goal in mind, we’re expanding our platform, dedicated to elevating and advocating for SEA designs. Our mission is to shine a light on the incredible creativity of our region, working alongside inspiring and influential women to bring SEA culture and artistry to the global stage.
roéma is not just a brand; it’s a movement to uplift and connect with women who are redefining style and making their mark on the world.
Southeast Asia-Led
Our team is proudly Southeast Asian. We believe that the designers from our region are unmatched in their ability, and can provide all that the modern women needs. Our collection will always celebrate SEA designers alongside more classic global labels.
Bride-centric
Expect exceptional service. At roéma, we will take the time to understand you, put your needs first, and co-create the wedding looks for a day you’ll never forget.
Design-focused
When consulting with our customers, we ensure that luxury and brand never come at the expense of quality designs that truly make you look and feel your best.
Community-made
“No man is an island”, and no success is wrought by one’s hands alone. roéma relies on the strength of its partnerships and the advocacy of its community to grow - and we are committed to being a positive member of this community every day.